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Sharpen your sales presentation skills-BrightScope
Bull's Eye
FEE: Member: • register-prepay= $35.00 Pre register only
Non-member: • register-prepay= $45.00 Pre register only
  DATE: Tuesday, February 09, 2010
PLACE: Sheppard Mullin
12275 El Camino Real, Suite 200
92130
  TIME: 5:30 pm - 6:00 pm - Networking & Registration
6:00 pm - 7:30 pm - Program

DESCRIPTION:

 
Sharpen your sales presentation skills - Bull’s Eye – Feb. 9, 2010 
  
  
 
Join us as our panel of professionals observes and offers its critical evaluation of the sales presentation.  For this event, we will be trying something new:  One company, two products, and two presenters.  Come and double the pleasure, double the fun. You are also invited to participate in the critique. 
 
Company:  BrightScope is the leading independent provider of retirement plan ratings, investment research, and financial intelligence to plan sponsors, advisors, and participants in all 50 states. Our mission is to increase the retirement security of America's workforce by bringing transparency and efficiency to the 401k plan market. We maintain a comprehensive database of information on the 401k plan market and add additional value and insight by quantitatively rating each 401k plan across critical metrics. The company markets a suite of data analytics software products to Fortune 1000 companies, investment firms, and other market participants.
 
Products and  Presenters: 
Product #1: Plan Management Dashboard
The Plan Management Dashboard is a retirement plan benchmarking tool that provides thorough independent analysis and continuous monitoring using the largest independent database of 401k information ever assembled. With the Dashboard, plan sponsors can create customized peer groups, determine the reasonableness of their plan fees, and create benchmarking reports for quarterly 401k committee meetings.  The Dashboard automatically syncs with the recordkeeping system eliminating tedious data entry tasks and ensuring accuracy of plan information. The dashboard is the only comprehensive software solution that can both improve plan performance and protect plan sponsors from fiduciary liability.
 
Presenter #1:
Ryan Alfred, Co-Founder and President
Ryan Alfred is Co-Founder, President, and Head of Product Development at BrightScope, an independent quantitative 401k ratings firm. He has become the BrightScope resident 401k expert having spent years pouring over and analyzing 401k filings and industry data. Previously, he was the Co-Founder and Chief Compliance Officer of Alfred Capital Management LLC, an independent registered investment firm located in La Jolla, CA. Prior to joining Alfred Capital in 2007, Ryan spent three years in wealth management. Ryan brings a strong background in financial engineering and data analysis to the team. Ryan is an expert in financial regulatory topics and is actively engaged in the debate in Washington DC about issues relating to regulation of the defined contribution plan marketplace. Ryan has been quoted in the Wall Street Journal, Employee Benefit Adviser, DC Focus and several other industry publications. In addition to his work endeavors, Ryan and his brother, BrightScope CEO Mike Alfred, teach financial literacy to minority students through the Links Achievers Program, the Pathways to College Network, and Jack and Jill of America. Ryan and Mike also teach the Stock Market Game to high school students at Cathedral Catholic High School and San Diego High School. Ryan received his bachelor's degree in Economics from Harvard University.
 
 
Product #2 Advisor Central
BrightScope Advisor Central is an advanced practice management solution that equips 401k advisors with the tools they need to target key sales opportunities, shorten their sales cycle, improve their win rate and streamline critical business processes across the practice. With Advisor Central advisors can target prospective clients based on advanced analytics and using the largest independent database of 401k information ever assembled. Customized prospecting reports can be created in seconds, saving internal staff valuable time and money to focus on higher value add activities.  For 401k advisors, Advisor Central is a fundamental driver of both top-line growth and practice efficiency.
 
Presenter #2 Jeremy Ross
Jeremy Ross, Senior Account Executive
Jeremy Ross is a Senior Account Executive at BrightScope. Previously, Jeremy spent four years in real estate management with Oliver McMillan and Westfield after kick-starting his career with Deutsche Bank. Jeremy serves as the Race for the Cure Co-Chair on the Susan G. Komen for the Cure Board of Directors and also donates his time to several other local charities. Jeremy received his bachelor's degree from Washington University in St. Louis in Finance and Marketing.
The Panelists:
-  Andreas Schenck – CEO ProfitLine – www.profitline.com 
-  Bruce Carothers – Chief Information Officer – AMN Healthcare www.amnhealthcare.com
-  Jim Hinrichs – VP and Controller – CareFusion www.carefusion.com
-  John Schumann – Principal Sales Traine – The Whetstone Group www.whetstonegroup.com
Timothy Gendreau – Chief Revenue Strategist Consultant – The Gendreau Group –      www.gendreaugroup.com
-  Bruce Aboudara – Global Sales Executive – Symark Software (former VP Sales – HP) – www.symark.com
-  Charles Connoy – Director IT – www.sony.com 
-  Jason Howe – CEO, Awarepoint Corporation – www.awarepoint.com



Sponsor(s)



Shark Tank – Inside the head of an investor

Entrepreneur’s Forum
FEE: Member: • register-prepay= $25.00 Pre register only
Non-member: • register-prepay= $25.00 Pre register only
  DATE: Thursday, February 18, 2010
PLACE: Websense
10240 Sorrento Valley Road

  TIME: 5:30-6:00 PM Networking & Registration
6:00-7:30 PM Program

DESCRIPTION:


Ever wonder exactly what a seasoned investor is thinking while you are presenting your pitch? This program will not only answer that question, but will also allow our audience to act like an investor and put their (mock) money where their mouth is!
 
Format:
Once again, the Entrepreneurs’ Forum has designed a fun, educational, and participatory event that is sure to benefit any company looking to raise capital. We have selected three companies that will present four segments of their business plan to our panel of experienced angel and venture investors. The panelists will evaluate each segment as you, the audience, will vote by investing mock capital in your favorite company.

PANELIST: Mike Elconin: Mr. Elconin is an active angel investor. He is immediate past president of the San Diego Tech Coast Angels. He has been investing in and consulting with California technology startups since 1999, serving on about 20 company and organizational Boards of Directors. Mr. Elconin has a background in finance, government and software. Prior to coming to San Diego, he founded and was CEO of Software Banc, Inc, a Midwest firm designing medical and legal management systems. The company was sold to a public competitor in 1997.
 
Mr. Elconin is also a Technology and Business Advisor with the von Liebig Center at the School of Engineering at UCSD. Von Liebig advises professors on commercializing their technology and Mr. Elconin works primarily in electrical, structural, mechanical and aerospace engineering.  He is also Technical Client Manager for the Center for the Commercialization of Advanced Technology, a DOD funded program which seeks to commercialize innovative technologies for use in the military, primarily in the field of robotics.
 
PANELIST: Ken Olson: Ken Olson is a private investor and a member of Tech Coast Angels, and is currently a shareholder in eighteen small San Diego companies. He is an independent director of five San Diego companies and is a director of a local venture capital fund.  He spent 32 years as CEO at two San Diego companies, Topaz, Inc. and Proxima Corporation, taking both companies through IPO’s, followed by NASDAQ listing and subsequent sales to multinational companies.
 
Ken has served on the boards of more than twenty San Diego companies, generally working as the corporate governance committee chair and as an audit committee member or chair. He teaches UCSD Extended Studies courses in corporate finance, corporate governance, and technology transfer and is a guest lecturer at The Rady School of Management.
 
PANELIST: Tom Siegel: Tom Siegel, a Managing Director and co-founder of Shepherd Ventures, has over 20 years experience in venture capital, entrepreneurial ventures and management consulting.  He focuses on investments in mobile/wireless, digital media, Internet and software.  Tom serves on the boards of portfolio companies including SpecificMEDIA, Quickoffice, Digital Orchid and LTI Lighting.
As Senior Vice President of Advantage Capital Partners, a $700 million early stage venture fund, Tom's investments resulted in several public offerings. He was the founder of the National Association of Venture Forums (NAVF) and the US Small Business Administration selected him as a Financial Services Advocate of the Year. Prior to Advantage Capital, Tom founded and/or served as President and Chief Executive Officer of various companies, primarily in the software and publishing industries.  Earlier in his career, Tom was a Management Consultant with, and a member of the M&A Group of KPMG Peat Marwick.
 
PANELIST: Dennis Clerke: Executive Director, Daggerboard Advisors. Dennis is managing director and co-founder of DaggerBoard Advisors where he works with a wide array of emerging software companies and venture investors needing assistance with their operations.  Clerke is also an investor and board member/advisor for five So. CA software companies.
 
Before DaggerBoard, Dennis was CEO of Alignent Software, a venture-backed software company sold in 2007 to Sopheon and CEO of Cardiff Software, sold to Verity in 2004 and now part of Autonomy. Clerke is active with Connect, the San Diego Software Industry Council, and the University of San Diego entrepreneurial business program.   

Bring your resume and job openings! Be prepared to pitch yourself and your company as we will have "open microphone" opportunities to make your pitch.


THE ART OF THE START-UP
WORKSHOP
FEE: Member: • register-prepay= $35.00 Pre register only
Non-member: • register-prepay= $50.00 Pre register only
  DATE: Thursday, February 25, 2010
PLACE: Marriott Hotel Del Mar
11966 El Camino Real
San Diego CA 92130
  TIME: 4:00 pm – 4:30 pm -Networking /Registration/Refreshments
4:30 pm – 8:00 pm – Workshop Presentation

DESCRIPTION:

AN INTERACTIVE WORKSHOP AND PANEL DISCUSSION FOCUSING ON PRACTICAL GUIES TO BUSINESS, LEGAL AND FUND RAISING CHOICES, ISSUES, AND FUNDING STRATEGIES FOR ENTREPRENEURS IN START-UP AND EMERGING GROWTH COMPANIES



WHO SHOULD ATTEND: Registration is open to C-level individuals presently involved with (or contemplating) a startup or emerging growth company only.  Please register early as seating is limited and this event usually sells out quickly.

For entrepreneurs, deciding to form a company, or become involved with a start-up, presents enormous challenges. Navigating around legal, fund raising and other issues can often seem overwhelming, and the traps for the unwary or uninformed are numerous. However, successfully avoiding the most common pitfalls made by entrepreneurs can make a significant difference as to whether or not a company is fundable, the sources and types of capital that will be attracted, who controls the company, the economic impact on founders upon exit, and a company’s likelihood of success. In this interactive half day workshop, Roger Rappoport and a panel of entrepreneurs will discuss these and other issues in three, interactive sessions:

1.       Start-up Issues Generally—including, choices in entity selection; an appropriate capitalization table, including how much stock to set aside for employees, consultants, board and advisory board members and the perils of Section 409A; Founders’ issues, including amount and allocation of founders’ stock, vesting, assignment of intellectual property, employment/consulting agreements and more. 
2.       Developing and Executing the Right Funding Strategy—including a discussion related to seed, angel and venture capital funding, and the appropriate funding instruments for each round, including the pros and cons of selling equity, convertible debt, and venture debt; selecting, and gaining access to, the right funding partner; and valuation, and things to do to increase the pre-money value of the company.
3.       The Art of the Term Sheet—a brief discussion on the anatomy of the term sheet, including, understanding the structure of, and the provisions that will most likely be included in, a venture financing term sheet; how to arrive at a realistic pre-money valuation; the economic impact of certain terms on existing shareholders; the provisions that affect the degree to which current founders and management will have to relinquish control of major and/or day-to-day decision making; and the most recent trends relating to liquidation preferences, participation rights, anti-dilution provisions, pay-to-play provisions, redemption rights, registration rights, rights of first refusal and co-sale rights, and more.

INTERACTIVE PANEL DISCUSSION:  George Hampton
, Founder and CEO of Global Village Concerns, Inc., Scot Chisholm, Founder and CEO of StayClassy, Inc., Mike Flanagan, Founder and CEO of Less Software, Inc. and Peter Shaw, serial entrepreneur, will share their start-up experiences (strategy, fund raising, triumphs, disappointments, and other war stories) with the audience, in what is sure to be a lively, interactive discussion.

SPEAKER:
   Roger Rappoport is a partner with the law firm of Procopio, Cory, Hargreaves and Savitch in San Diego, and leader of the Emerging Growth & Technology practice group within the firm.  Mr. Rappoport has extensive experience counseling start-up and emerging growth companies in the information technology, telecommunications, life sciences and cleantech industries. He also represents high net worth individuals, angel and venture capital investors who focus on investing in companies in these industries. His practice includes corporate formation and entity selection, corporate governance, assisting clients with the development of a funding strategy and the alternatives available to entrepreneurs; venture capital and other private equity financings, convertible note and other debt financing arrangements, mergers and acquisitions, corporate reorganizations and restructurings, the implementation of equity incentive plans, licensing, OEM and VAR and distribution arrangements. Mr. Rappoport is a frequent speaker and panelist on topics and issues related to the development and implementation of a company's funding strategy, positioning a company to maximize its pre-money valuation, the art and benefits of selecting and partnering with the right investors, and effectively negotiating the terms of a debt or financing transaction. 

PANELIST: Scot Chisholm: Scot founded StayClassy in 2006 and is responsible for growing the organization into a nationally recognized Internet company servicing any non-profit or charity event organizer in the United States. Among many other things, Scot leads the design and development of StayClassy's technology strategy and infrastructure.  Scot was recently chosen as one of the top 40 young leaders under 40 years old by San Diego Metropolitan Magazine.  Prior to StayClassy.org, Scot worked as a Senior Consultant at Booz Allen Hamilton specializing in process improvement on the Economic Business Analysis team. Scot is certified as a Lean Six Sigma Black Belt from the American Society of Quality, and holds a B.S. in Industrial Engineering and Operations Research, with a Mechanical Engineering concentration, from the University of Massachusetts at Amherst.

PANELIST: Mike Flanagan: Mike is a first time entrepreneur founding Less Software in 2008 and is responsible for providing company vision and resourcing for Less Software. Less Software’s core focus is providing sophisticated Supply Chain Management solutions for businesses delivered in the Software as a Service subscription model. Less Software’s products can be accessed from anywhere via a browser and internet connection.  Mike is an experienced executive with more than two decades of successful senior management experience at small and large companies engaged in Supply Chain Management and technology disciplines. At these firms, he held Supply Chain operations positions at Honeywell and Teleflex before moving to pre-sales, sales & Product engineering roles for top software providers Western Data Systems, Manugistics and Oracle.  Mike has worked as Domain Expert – Product Evangelist – Technologist with companies in Asia Pacific, Europe, North and South America.

PANELIST: George Hampton: George is an experienced executive with over 17 years of national and international sales and marketing experience commercializing biopharmaceutical products. His levels of experience range from sales representative to executive director of sales and marketing where he led a national sales team of 600 people to product sales of 800 million per year. During his career he has launched nine products, relaunched one and has sold or marketed over 17 different molecules across six different therapeutic areas. Blockbuster launches include HUMIRA, Celebrex and Ambien. His international experience includes an overseas assignment in Germany to launch Celebrex and a South/Latin American assignment to launch both Bextra and Dynastat.  George’s intentional career progression through various sales and marketing roles gives him the rare advantage of having a deep understanding of both sales and marketing.  Over his career, this has allowed him to build or interpret strategic marketing plans and then operationalize a sales force to effectively execute those plans. This combination of strategy and execution has helped George to be recognized as a top sales leader and executive across multiple companies. In 2009 George founded Global Village Concerns, a branding company focused on improving revenue generation for schools and other non-profit organizations. Additionally, George has a number of entrepreneurial endeavors including a medical device in development and a small consulting practice focused almost exclusively on sales, sales training and sales leadership. George has a BS from Miami University, Oxford, OH and has completed substantial coursework toward an MBA at St. Joe’s, Philadelphia, PA .

PANELIST:  Peter Shaw: Peter is the managing director of Procopio Business Advisors. He has extensive worldwide experience in technology-based companies as a CEO/President, entrepreneur, venture capitalist, and board director. Peter has founded or co-founded five companies that led to successful acquisitions. He has served on the boards of more than 15 companies, both public and private, representing investors, assisting the CEO, or as an outside director. His experience includes working with companies that specialize in enterprise hardware, software, the Internet and Software as a Service. Peter sits on the board of the San Diego Venture Group, a non-profit networking organization created as a forum for new ventures, and served as president of the SDVG in 2009. Prior to becoming the managing director of Procopio Business Advisors  he was managing director of his own advisory firm, Shaw Management Advisors and prior to that, was CEO of Akonix, a software company that delivered security and compliance for real-time messaging.. He previously served as a venture partner at San Diego-based Windward Ventures and as a senior advisor for Venture Catalyst.  Peter is also a director of Open Oceans Global, a non-profit dedicated to resolving ocean-related policy issues and conflicts and works with entrepreneurs and students at CONNECT, SDSU’S EMC, and  UCSD/RADY. Mr. Shaw holds a bachelor of engineering degree in electrical engineering from City College of New York and a master of business administration degree from the University of Connecticut.




Sponsor(s)



 

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