Audience: 
This event is intended for anyone who owns P&L – e.g., marketing, product managers, distribution managers, sales management, etc.
 
Description: 
In this workshop, TGG will share techniques with participants in order to help them learn how to be more effective in three areas critical to business
success.
 
-  Recognizing and evaluating the many possible paths to revenues that exist for most companies today – and why it’s so important to do in anticipation of possible or planned business, market, or industry changes.

-  Developing and expressing  meaningful value propositions – propositions that are grounded in a fact-based assessment of the problems you solve and the value of solving those problems, and that are appropriate for different types of customers, and

-  Identifying and pursuing non-obvious sources of distribution – sources that have the potential to create dramatically greater revenues than traditional or more obvious sources.

As revenue strategists, the principals and associates of The Gendreau Group (TGG) help companies find new or better paths to revenues.  During this event, you will hear insights and get practical tips that are the product of more than 22 years of consulting experience working with a diverse set of clients from industries such as software, wireless and wireline communications, medical devices and services, consumer services, analytics, fraud solutions, market research services, automotive, and financial services, and that have included the biggest of the big such as AT&T, GE, GM, Disney and Microsoft, prominent and less well-known small and mid-size companies, start-ups and turnarounds. 
 
Discussion Leaders:
  
Timothy Gendreau, Founder and Principal, The Gendreau Group.  Since founding The Gendreau Group in 1989, Timothy Gendreau has helped large and small firms alike develop successful and sustainable revenue strategies, become and remain market-leaders, streamline operations and improve margins, and build productive teams and successful business relationships.
 
Susan Wayo, Principal, The Gendreau Group.  Susan is an expert in market research and product management. Susan brings a 20+ year track record in consulting, marketing and development for firms in IT, telecommunications, and engineering in the US and abroad.

 

“Selling up, Selling Out” – a half day informational workshop discussing how to successfully execute the most important financial transaction of your life!  The workshop will be led by Bruce Milne, founder of Corum Group.

Software company valuations have doubled – time to sell?  If you are thinking about a merger in the next two years, plan a half day at Selling Up Selling Out, the most attended tech M&A educational conference in history.

Corum Group Ltd. Is the global leader in M&A Services, specializing in serving software and informational technology companies worldwide.

The workshop will be co-presented by Bruce Milne and Jim Perkins.  Bruce Milne is the founder of Corum and a founding advisor to SAO.  Bruce built the world’s largest vertical market software company, and in his capacity at Corum has sold more software and related technology companies than anyone in the world.  Jim is an entertainment software entrepreneur, and is directly responsible for publishing some of the industry’s biggest franchises, including Unreal, Duke Nukem, Wolfenstein, Doom, Hunting Unlimited, and Driver. A well-known senior executive with a 22-year track record of publishing such bestselling hits, he founded and grew two highly successful software publishing companies from start-ups to multi-million dollar enterprises.

M&A today, with the new generation of demanding global buyers, is full of due diligence landmines.  Not surprising, 80% of those who try to sell, without professional help, fail.  To achieve an optimal outcome – maximum price with minimum taxes and liabilities – you need to understand preparation, positioning, research, getting buyers attention, discovery, valuation, structure, negotiations, contracts, closing and integration.  This workshop will not only cover each of those in depth with a 250 page workbook, but also provide inside data on the new buyers, their tactics to lower price, and how to avoid the 10 deadliest deal disasters.   

“An invaluable primer for anyone who wants to play a key role in buying or selling a company.”

- Steven Goldsmith, Lightworks, Inc. 

Selling your software, IT, internet, mobile or related technology company is about changing your life, realizing your dreams.  Unfortunately, most self managed efforts are disasters – some that end up destroying company value.  This is the most important transaction of your life; you get one chance to do it right, so improve your odds with Selling Up Selling Out.  Taught by the industry’s leading M&A professionals, it is the most attended tech education event in history – over $1.5 trillion in transaction value has been executed by attendees since 1990.